Lagos State Signage and
Advertisement Agency (LASAA) in partnership with Outdoor Advertising
Association of Nigeria (OAAN), some leading electronic billboard
operators in the state and Insight Communications Limited, will soon
commence a public awareness campaign as part of efforts to curb the
spread of the Ebola Virus Disease.
This initiative supported by the state Ministries for Health and
Information would involve electronic billboard operators enabling their
platforms across the state to be used free of charge in conveying
messages about the disease in strategic locations.
It was also estimated that the operators will be waiving over N240million charge for billboard space.
LASAA’s Managing Director, Mr. George Noah, noted that the campaign
would focus on key areas related to the spread and management of the
disease such as modes of transmission, preventive measures, symptoms and
help telephone lines.